Everywhere your customers look, they see great e-commerce experiences. Meanwhile, leasing is becoming more technology-enabled and centralized. And yet, most multifamily websites are little more than a "storefront" on a legacy sales model. 

Websites are central to the digital transformation, and this white paper—written in collaboration with Engrain—examines the current state of multifamily websites and provides an action plan for marketers, including:

• How consumer preferences and multifamily operations are changing and why that matters for digital marketing.
• What makes a great multifamily e-commerce experience?
• Why unit-level marketing will dominate multifamily and how you can take advantage.

Download your FREE copy and get ready to challenge the digital marketing status quo!